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Waste and our international profile |
A clean city, a world-class
city
The link between waste and Cape Town's international profile
The tourism industry

Tourism is Cape Town's number one industry in terms
of income generation. Each year, over half of all international
tourists to South Africa visit the city, attracted by
its exceptional natural environment and sites of historical
interest.
South Africa, with Cape Town as its primary destination
for international visitors, is predicted to become increasingly
important in world tourism. Continued growth of our
tourism industry is a major means for providing employment
and improving economic growth. Tourism creates jobs
directly in the industry, but also in related and support
services such as vehicle rental.
The industry is, however, vulnerable to several negative
factors, including littering and illegal dumping. Cape
Town is in constant competition with other tourist destinations
worldwide, and keeping the city clean is vital if we
wish to continue to attract visitors.
The film industry

Cape Town has become increasingly important as a venue
for international filming activities, because it offers
a variety of beautiful locations and excellent outdoor
conditions. The local economy benefits significantly
from the film industry (estimated as having spent almost
R500 million over the 2000/2001 season), second only
to tourism in terms of income generation. As with tourism,
jobs are created directly in the film industry or in
related sectors: filming requires a wide range of services,
from catering to stunts, many of which are outsourced
to local small businesses. Films shot in Cape Town also
promote the city through international media exposure.
Littering and illegal dumping make foreign producers
less likely to consider Cape Town as a viable option
for filming. In addition to suitable locations, international
film companies also often base their decision on where
to film according to the quality of environment in which
they will spend leisure time between shoots.
A suitable host

A clean, litter-free Cape Town shows the international
(and national) community that this is a well-run, world-class
city desirable not only as a tourist destination but
also for hosting events such as sporting competitions,
conferences and festivals.
Tourists litter too!

Visitors also need to become more aware about keeping
the host city or country clean. Littering commonly increases
during peak tourist season in popular venues, and can
potentially ruin precious natural and cultural sites.
Sporting events that attract large numbers of visitors,
such as the Argus Cycle Tour, also tend to generate
high volumes of litter, and during such times residents
and visitors alike need to take a little extra effort
with cleaning up.
Further Reading

Jeter, J. 2001.
South Africa Tackles a Pile of Trash.
In Washington Post. 24 July 2001.

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